AAA Tags .Com

Selling "Millions of units to Australian farmers" every year

Client Story

Biggest provider of animal tags Australia Wide.

The Project

When David Jacobs and Bryan South came to us to discuss their animal tag business it was clear it would have to be a 100% web based sales business. They took onboard our advice and experience and within little under a decade are one of the biggest animal id tag sellers in the country.

Farmers being farmers, the website had to be clear and simple in its approach with the ecommerce being obvious and reliable. Ease of use was key. Friction-less Ecommerce was key.

The AAATAGS brand and product name would live or die via its online presence. Yooyah Interactive developed a purchasing system that could be easily managed in-house by AAATAGS staff. From purchase order fulfilment, delivery and shipping everything was at their fingertips. The no fuss approach kept the complexities in check and the management process was simple, repeatable and efficient.

Visual Branding

AAATAGS were a totally new provider into a market which had relied on some agricultural giants for decades to provide animal ID tags. AAATAGS needed to be noticed and discoverable via google. The branding was an important part of this process. It couldn't be too smart for itself and needed to stay grounded and in line with the customers it would rely on. We developed the branding and delivered it to great effect through the website, email and print mediums.

Success & Repeat

The formula for AAATAGS success, is simple. Literally, simple. Don't over complicate things. Don't try to sell everything. Keep a sharp product focus and an emphasis on quality and reliability. Their success is testament to finding a successful formula and building upon it.


As with all Yooyah Interactive online ecommerce work, the security of the server and the shopping system is paramount. Our server ciphers and certificate implementations is second to none. In fact our servers have won several awards for their high level of security and rock solid implementation, across South East Asia and the world.

Open website

  • Date: 2006 - Current
  • Services: Ecommerce Design, UX Design, Custom Business Workflows
  • Client: AAA Tags
  • Keywords: Responsive, mobile optimised, mobile optimised ecommerce, custom workflows, intelligent forms

"Their service is second to none, they are always available for advice and support. Their software has literally never gone down ever. They gave us strategic advise at the beginning of this journey and it was the right advice. We grew online and built our new company and customers much more quickly than we imagined. We are shipping millions of units to our customers, who love our product."

Bryan South - CEO AAATags Pty Ltd


Early on we could see most of the online customers were using desktop systems as their primary device. The desktop site really delivered a great experience.


Now we are in an era where farmers are using multiple devices and are catching up with the devices technology curve. The tablet experience is on par with the desktop experience.

Mobile Now

Mobiles are now a key part of the agricultural community. Mobiles are often a frontline tool, for information delivery, management apps and general business uses. The AAATags mobile experience as as qualified and as optimised as the other device experiences, thanks to intelligent responsive design.

all included features

Responsive Design

Optimal viewing and interaction experience on every device. Intelligent responsive design is key for web delivery. We are specialists in WCAG2.0 aa "Accessibility compliant Responsive Design".

CMS Customisation

Using YooYah's acclaimed CoreWebEngine TM. Delivering performance, security, backups, SEO, real time editing, mini-cloud & major cloud integrated.

Dedicated Support

All clients receive dedicated support in terms of their websites online performance. Backups, Monitoring. Strategic knowledge sharing and easy job management.

Blog integration

Communicating your brand, ideas and opinions is key. Use a blog to give your content strategy that extra level of life and relevance.


We have delivered millions of e-newsletters for customers. We've learned a lot. We know you can tell your story in a more engaging way. "Magazine Engine" is the way to go.

Data Integrity

Achieved through multiple redundancy layers, all managed automatically and performance monitored. Mirrors and backups give you peace of mind.

Interactive Design

Why deliver a static web content experience when you can deliver a more intuitive, enjoyable, interactive experience. Keep a balance, delight your audience every time.

Browser Compatible

All of our work, the html5 output of of CMS is fully standards compliant where required. All common browsers are fully supported, tested and embraced.

Social Media Integration

All the latest social integration tools, metrics, widgets, enable the web presence to shine in the social media world. We strongly believe in embracing social media.

Evolution Over Time

The most successful websites continually evolve over time. Continual improvement, minor polishes and tweaks and a steady stream of fresh content is essential.


We are in the era of the developed web standard. All our work is utilising the latest techniques to ensure your website is a cutting edge experience in terms of performance and interactivity.

Strategic Thinking

Having clear goals is essential for the success of your website strategy. We place considerable emphasis on strategic discussion with our clients to ensure they have fully considered their strategic options.