Bicycle SA

The largest recreational cycling organisation
in South Australia.

Client Story

BikeSA and YooYAH - A long term partnership.

  • YooYAH - Bicycle SA
  • YooYAH - Bicycle SA
  • YooYAH - Bicycle SA
  • YooYAH - Bicycle SA
  • YooYAH - Bicycle SA

The Project

For over 10 years BicycleSA have partnered with YooYAH, not only quadrupling their communities online participation rates but delivering over 1,000,000 active site requests and transactions a year.

With over 60,000 participations over 2,000 free community rides per year, BicycleSA needed custom purchasing work flows, 100% reliability and ease of use for end users and in-house site managers.

Our dyanmic form generation and multi-part interview style shopping and final check out procedures gives BicycleSA the ability to co-promote and manage each user, automatically, as a VIP everytime. This is one on one individual customisation delivered en-masse.

Visual Storytelling - Events

Each event for BicycleSA creates a 1000 stories or more. Their website is a balanced design which embraces visual storytelling and it's true that a picture says a 1000 words. By embracing greater visual immersion their members and non-member audience get a greater feel of each event and what can be experienced through participation. We've been partnered with BikeSA for years, increasing and improving web readership and overall participation. Visual storytelling is a big part of this.

Brand Presence

BicycleSA has a well known recognisable brand that allows them to stand out from the crowd. This brand has been included across the BicycleSA website, it plays a big part of the identity and experience.

Open website

  • Date: 2006 - Current
  • Services: Ecommerce Design, UX Design, Custom Business Workflows
  • Client: Bicycle SA
  • Keywords: Responsive, mobile optimised, mobile optimised ecommerce, custom workflows, intelligent forms

"Through our journey with YooYah, Bicycle SA has grown four fold. Their software engineering ability allows us to achieve our exact requirements without compromise. We define our vision and the software is made to match."

Christian Haag - CEO Bicycle SA


With so much event information and "experiencial" content to deliver, the desktop design of the BikeSA website is essential to drive demand, events and to provide value for partners.


Optimisation for Retina Displays and all manner of Tablets is an essential part of our delivery. The CoreWebEngine CMS tm is continually kept at the cutting edge giving projects the latest capabilities.

Mobile First

The Mobile first approach was essential for the Bicycle SA online presence. This enables the mobile focussed members of BikeSA to access on the go, at any time.

all included features

Responsive Design

Optimal viewing and interaction experience on every device. Intelligent responsive design is key for web delivery. We are specialists in WCAG2.0 aa "Accessibility compliant Responsive Design".

CMS Customisation

Using YooYah's acclaimed CoreWebEngine TM. Delivering performance, security, backups, SEO, real time editing, mini-cloud & major cloud integrated.

Dedicated Support

All clients receive dedicated support in terms of their websites online performance. Backups, Monitoring. Strategic knowledge sharing and easy job management.

Blog integration

Communicating your brand, ideas and opinions is key. Use a blog to give your content strategy that extra level of life and relevance.


We have delivered millions of e-newsletters for customers. We've learned a lot. We know you can tell your story in a more engaging way. "Magazine Engine" is the way to go.

Data Integrity

Achieved through multiple redundancy layers, all managed automatically and performance monitored. Mirrors and backups give you peace of mind.

Interactive Design

Why deliver a static web content experience when you can deliver a more intuitive, enjoyable, interactive experience. Keep a balance, delight your audience every time.

Browser Compatible

All of our work, the html5 output of of CMS is fully standards compliant where required. All common browsers are fully supported, tested and embraced.

Social Media Integration

All the latest social integration tools, metrics, widgets, enable the web presence to shine in the social media world. We strongly believe in embracing social media.

Evolution Over Time

The most successful websites continually evolve over time. Continual improvement, minor polishes and tweaks and a steady stream of fresh content is essential.


We are in the era of the developed web standard. All our work is utilising the latest techniques to ensure your website is a cutting edge experience in terms of performance and interactivity.

Strategic Thinking

Having clear goals is essential for the success of your website strategy. We place considerable emphasis on strategic discussion with our clients to ensure they have fully considered their strategic options.